blogmmbgims

Journey Towards Industry 4.0

Journey from smartphones, smart washing machine to smart fridges and smart cities, technology is transforming world of Industry and also playing role in bringing advances in our lives. In 2013 Germen Government Memo release, mentioned Industry 4.0 and German Chancellor, Angela Merkel in January 2015 spoke about the emerging concept at the World Economic Forum […]

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learn german

Turned My Hobby into My Passion

“Learning German language it’s like dream come true! Since a childhood I was very fascinated with new places to travel and explore their culture, cuisine and many more. The world is a cauldron of rich and interesting cultures. So, learning a new language allows you to access many different cultures across the globe. You will […]

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social media

The Power Of Human Senses in Social Media Marketing

All of us today are exposed to wide variety of brands, logos, advertisements, social media updates, reviews on multiple channels  (unless we are trapped somewhere remote, with no means of communication) The power of human senses and their efficient use can boost in maximizing its target audiences and increasing demand for the products. With the […]

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blog

Business Quiz on Operation’s Management & Project Management

Business Quiz   Article published in Financial Express dated 01/04/2019 1. ——————-is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the “best in the class” A) Leveraging B) Benchmarking C) Crafting D) Branding 2. Which of the following is not an operational […]

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blogs

Understanding Cultures and people with Hofstede Dimensions

Article published in Financial Express   dated 25/03/2019 Every nation is perceived in the minds of people differently for its culture, for its standard of living and for some unique quality of people in the nation. Some countries are known for good things, some for bad and others are perceived with a mixed reaction. Culture […]

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Kapferer’s Brand Identity Prism

Article published in Financial Express dated 11/03/2019 The Equator Principles (EPs) is a risk management framework, adopted by financial institutions, for determining, assessing and managing environmental and social risk in project financing and is primarily intended to provide a minimum standard for due diligence and monitoring to support responsible risk decision-making prior to lending for […]

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quiz

BUSINESS QUIZ

BUSINESS QUIZ (Integrated Marketing Communication) 4th March 2019   1.  “The best a man can get” is the tagline of —————— A) Raymond B) Gillette C) L’Oreal D) Men’s Fair & Lovely 2. —————- is a phrase used in the marketing industry which describes the value of having a well-known brand name. A) Brand Acquisition […]

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qquiz

Banking & Finance Quiz

Banking & Finance Quiz, Monday 25th Feb 2019   1. The data released from the Ministry of Commerce and Industries shows that the FDI inflows to India is reduced by ———–per cent to USD 33.49 billion during April-December financial year 2018-19. A) 7% B) 9% C) 3% D) 6% 2. —————was the largest FDI contributor […]

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blog-bgims

The Equator Principles in Project Financing

The Equator Principles (EPs) is a risk management framework, adopted by financial institutions, for determining, assessing and managing environmental and social risk in project financing and is primarily intended to provide a minimum standard for due diligence and monitoring to support responsible risk decision-making prior to lending for projects. The Equator principles were formally launched […]

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blog-six-sigma

Six Sigma (6σ) helps accuracy in business processes

Article published in Financial Express   dated 04/02/2019 Eleven Million Checks: few years back, one ad of Bank of America on TV typified Six Sigma belief. The slogan in the ad was “We don’t process eleven million checks a day. We process one check just right, and then do it eleven million times.” The process […]

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