social media

The Power Of Human Senses in Social Media Marketing

All of us today are exposed to wide variety of brands, logos, advertisements, social media updates, reviews on multiple channels  (unless we are trapped somewhere remote, with no means of communication) The power of human senses and their efficient use can boost in maximizing its target audiences and increasing demand for the products. With the […]

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Business Quiz on Operation’s Management & Project Management

Business Quiz   Article published in Financial Express dated 01/04/2019 1. ——————-is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the “best in the class” A) Leveraging B) Benchmarking C) Crafting D) Branding 2. Which of the following is not an operational […]

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Understanding Cultures and people with Hofstede Dimensions

Article published in Financial Express   dated 25/03/2019 Every nation is perceived in the minds of people differently for its culture, for its standard of living and for some unique quality of people in the nation. Some countries are known for good things, some for bad and others are perceived with a mixed reaction. Culture […]

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Kapferer’s Brand Identity Prism

Article published in Financial Express dated 11/03/2019 The Equator Principles (EPs) is a risk management framework, adopted by financial institutions, for determining, assessing and managing environmental and social risk in project financing and is primarily intended to provide a minimum standard for due diligence and monitoring to support responsible risk decision-making prior to lending for […]

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BUSINESS QUIZ

BUSINESS QUIZ (Integrated Marketing Communication) 4th March 2019   1.  “The best a man can get” is the tagline of —————— A) Raymond B) Gillette C) L’Oreal D) Men’s Fair & Lovely 2. —————- is a phrase used in the marketing industry which describes the value of having a well-known brand name. A) Brand Acquisition […]

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Banking & Finance Quiz

Banking & Finance Quiz, Monday 25th Feb 2019   1. The data released from the Ministry of Commerce and Industries shows that the FDI inflows to India is reduced by ———–per cent to USD 33.49 billion during April-December financial year 2018-19. A) 7% B) 9% C) 3% D) 6% 2. —————was the largest FDI contributor […]

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The Equator Principles in Project Financing

The Equator Principles (EPs) is a risk management framework, adopted by financial institutions, for determining, assessing and managing environmental and social risk in project financing and is primarily intended to provide a minimum standard for due diligence and monitoring to support responsible risk decision-making prior to lending for projects. The Equator principles were formally launched […]

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Six Sigma (6σ) helps accuracy in business processes

Article published in Financial Express   dated 04/02/2019 Eleven Million Checks: few years back, one ad of Bank of America on TV typified Six Sigma belief. The slogan in the ad was “We don’t process eleven million checks a day. We process one check just right, and then do it eleven million times.” The process […]

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social media on election campaigns

The impact of social media on election campaigns

The impact of social media on election campaigns We are living in an era of social media. From morning to night, most of the people are glued to their smartphones checking Facebook, Twitter, WhatsApp, Instagram, Linkedin, and YouTube everywhere at home, office, while travelling, in public transports and roads anywhere. With the increase of addiction of […]

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Tuckman’s Team Development Model

Tuckman’s Team Development Model When it comes to team building, a must watch movie is The Mighty Ducks. The protagonist Gordon Bombay is a hotshot lawyer. He cannot get over his childhood memories, when, as the star player in his champion hockey team, he lost the winning goal in a shootout, thereby losing the game, […]

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